The important thing, following each test implementation, is to accurately measure the results, and therefore the leads coming from the different means of contact tested. Phase Measurement As an Inbound Marketer, you already have tools to measure the number of leads generated by your different campaigns and therefore assign these […]
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Assess competition for selected keywords with Google’s Keyword Planner . The good thing about long-tail keywords is that there are a lot of them, which is why almost 80% of keyword research traffic today comes from long-tail keywords. After the length and the competition, try to evaluate the intention behind […]
