Inbound Marketing France 2020 was an opportunity to bring together many digital marketing experts, ready to deliver their vision of the profession and the developments of tomorrow. Aurélien Gohier, Senior Digital Manager at Dassault Systèmes, Blogger for the BtoB Marketing Sales site and podcaster took advantage of this day to interview several speakers. He went to meet them, with a question in mind to answer: “What is it to be a successful marketer in 2020?” He gives us the testimonies collected in a podcast, more than enriching, which will allow everyone to take a step back from their job and consider the future from a different perspective! Today’s marketer must understand the society.

The marketer must then become the engine

In which he lives Guy Mamou Mani , great witness of this 2020 edition of IMF, has a very specific vision on the subject. For him, a marketer must above all take into account the evolutions of society. He Greece Phone Number List must understand the societal revolution to be more effective. Through this understanding, the marketer must then become the engine of business transformation . Because the transformation of uses begins with customer demand, the marketer is therefore in the best position to understand it. Today’s marketer lives with his market What is the profile of the ideal marketer? The ideal marketer must live with his market.

The marketer is thus responsible

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This is explained by PPC , which firmly believes in market/customer/partner interactions. PPC marketer of tomorrow But these interactions make sense if a company has a strong enough purpose that it stands by. The marketer is thus responsible for this. Its role is to adopt an innovation approach facing the market and to test technologies, Gulf Phone Number methods, etc. This approach will feed the company’s activity and move it in the right direction. A successful marketer drives a physical network Bruno Fridlansky gave during his conference at Inbound Marketing France all his advice for an optimized LinkedIn profile.