Getting traffic doesn’t happen by chance. There are many websites today, and having quality content is not enough to position yourself on search engines.
There are different techniques for Google to make you appear in the first results, and when you appear on the first page, you can then increase your traffic and find potential customers for the products and services you sell.
The referencing of a site is done in several stages, and we will reveal them now!
1 – Find your keywords
Positioning yourself on search engines means positioning yourself on keywords. Internet users type words into the Google search bar, and the most frequently searched words become keywords.
At the same time, it is essential to Saudi Arabia Phone Number List ensure that the level of competition is not too high to be able to position yourself on keywords that have a lot of searches and for which the number of blogs that are already positioned on these keywords are not too many.
It will then be necessary to find not only an interesting main keyword for your blog, but a relevant keyword for each article that you write. One tool you can use if you don’t have a budget is Google’s free Google Keyword Planner . Otherwise, a more professional tool is Ahrefs which is one of the best tools to optimize the SEO of an article and a blog in general.
This tool is a key step in your communication strategy , which allows you to potentially reach all Internet users making requests on your theme.
2 – Internal SEO
What we can call internal SEO brings together all the methods to offer content that will appeal to Google. Admittedly, the heart of SEO involves obtaining backlinks, and this is what we will see in the next section, but you must first have content that meets Google’s requirements to appear on the first page.
For WordPress sites, the first step is to install a free WordPress plug-in called Yoast SEO .
This extension tells you if your content is SEO optimized.
Concretely, your content must contain internal links as well as external links to quality sites. You must have articles that are at least 1000 words for Google to consider them quality articles. Your keyword must appear in the title, in your meta description as well as several times in the content of your article. You should also insert visuals and organize your content into paragraphs, which will make the article more pleasant to consult for your Internet users.
In addition to the Yoast SEO plugin to optimize your content, we recommend installing Akismet which filters all spam in the comments. If you have a lot of spam on your site, you risk being penalized on Google. And this plugin is free and it will only take a few seconds to install.
At the same time, we also advise you to install W3 total cache which allows you to save pages already generated without having to generate new database queries. This helps reduce loading time, which is very good for your performance and is what Google likes.
3 – Get backlinks
As soon as your internal SEO is optimized, you will move on to obtaining links, which will allow you to position yourself among the very first in Google search results.
A few years ago, all the links we got on the Internet gave us points, but now Google has much more precise rules. This is why it is essential to obtain links on sites with a theme similar to yours, on quality sites, regularly updated and in the same language. Theoretically, any other link is not interesting to reference your site.
Among the strategies that exist to obtain links in your theme. There is first and foremost the writing of content for external sites. The Gulf Phone Number principle is as follows: you write quality articles for sites in themes related to yours. And you can integrate links from your site within the article. The advantage is that you can place the links you want in the article. Provided of course that you agree with the site on the links you can insert and on the publication conditions required by the site with which you collaborate.
The second strategy is to contact the owners of sites that are no longer up to date. The idea is to find articles or pages with outdated links. And the more links the article contains, the more likely you are to find them.
To find this type of page, you can for example type on Google “Useful resources on. By completing with the name of your theme. Once you find an interesting page, you can then use the Google Chrome plugin. Called Check my Links to detect outdated links. The final step is to inform the site. Indicate them the links which are not up to date. Then propose to them to integrate within this same page your site which. Relates to the same topic and which is well up to date.
Finally, a technique that works very well in 2019 is infographics. The idea is to write a quality page with a lot of diagrams. On a theme that interests a lot of Internet users. Ideally, you can outsource it to a site like Fiverr to have the most professional infographic you can potentially get. If you don’t have a budget, you can use the Easel.ly website to create your infographic.
Also mention a lot of well-known bloggers within this infographic.