Asked about her employee advocate program.Sylvie Lachkar believes that the word of a corporate channel can be taken for promotional content. For more authenticity, companies must rely. On the testimony of their employees. Who share their story, transmit emotion. To enrich the content. Edith Taillart’s advice. “ Study who your […]
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Identifying your competitors on Google was easy in the early days of the search engine. All you had to do was understand the simple relationship between. The search made by the Internet user on Google and the brand proposal. Today, the process is more complex because Google sorts each search. […]
