Meeting objectives is what marketing is all about. Without objectives, there are no guidelines, no strategy, and above all no means of verifying that the actions implemented are effective. It is therefore by defining a strategy associated with the planning of actions that meet specific objectives that a marketing team must operate. You act according to where you want to arrive…
In fact, according to the CoSchedule website , “ Marketers who set goals are 429% more likely to succeed than those who don’t. And 81% of those who set it achieve their goals. »
Two questions then arise: what is a marketing objective and how do you define it?
When it comes to defining the marketing objective, it can be thought of as a specific, measurable, ambitious yet realistic and time-bound unit of measurement . For example: a turnover to achieve, a number of visitors to attract to its website, a number of interactions to motivate on social networks…
So how do you define these goals? Many methods exist, but the most proven and still most used by marketing professionals is the SMART method, invented by Peter Trucker, American business management consultant, author and theorist, in 1954.
What are SMART goals?
Setting SMART goals is not just random numbers! It is a question of studying the existing and carrying out a prospective of the way in which this Turkey Phone Number List existing can evolve in order to perform, and this in a realistic way. SMART is the acronym of 5 English words which must be the basis of the definition of your objectives ( Specific, Measurable, Attainable, Relevant, Time based ) which translate into French as specific, measurable, achievable, realistic and time-limited objectives.
- Specific: your goal must be defined through a numerical value (a specific number or percentage);
- Measurable: this objective must be Gulf Phone Number measurable with clear, regular and impartial criteria;
- Achievable: don’t set the bar too high and discourage your teams;
- Realistic: be honest about the attractiveness of your company and the skills of your teams. ;
Time-bound: Set a deadline for achieving this goal.