Segment on social , media for better communication In tourism , as in other sectors. for our social media marketing strategy to be successful, it must achieve a good impact. Directing our communication or promotion towards the appropriate audience through segmentation , where it can obtain greater reception, is an excellent way to make our message more relevant. Segment or not to segment information on social networks In addition, here you will find some ideas on how to guide yourself when segmenting on social networks, Directing our communication or promotion towards the appropriate audience through segmentation ,
Knowledge or seniority
Create a more top people data personalized strategy that can enhance your messages. 1. Geographic segmentation If we are going to segment geographically (in tourism) we must think about how the location or country of residence of our fans. Followers. Segment on social. Clients or potential clients influences their purchase or reservation decision. For example: if we are promoting a weekend tour package. this will preferably be targeted to people who live about 3 to 4 hours away. While those who live further away are probably a good.
Segmentation by brand
Let’s now think about the different Gulf Phone Number types of information that people need depending on their location. If you are targeting international fans or followers. They may want to know about visas, local currency, vaccinations, electrical equipment, etc. But these data, most likely, will not be of interest to our local public. 2. Language targeting This segmentation is closely linked to the previous point, although in tourism it directly affects all the other points. Especially with the great plurality that exists on social networks. Segment or not to segment information on social networks In addition, here you will find some ideas on how to guide yourself when segmenting on social networks. While those who live further away are probably a good.
