Possibly the biggest surprise of all was that the “earn money in your sleep” page with the inline signup form didn’t give us one new customer. Here are the full results: results from landing page performance this banner ad (and accompanying landing page) likely perform best because it follows some rules that still hold true today: it identifi a niche target market. It didn’t ask for the purchase right away. This was the user’s first interaction with the brand. And rather than pressure them into a purchase. It invit them to learn more. It was unusual and surprising. Unexpectly.
What we’d do differently
This approach stirr up a lot of conversation on twitter. Some call us “ballsy” and “classy” for linking to our competition: others ask if we were breaking up with them. What we’d do differently now were we to run this banner ad experiment again. We would email list take into account today’s trends: test a video ad video has been on the rise in digital marketing and advertising for a while. And the trend is only increasing.
Marketers seem to be piggybacking
Hubspot found that 91% of marketers say that the pandemic has made video even more important for brands and 96% of consumers report watching more videos in 2020. When it comes to banner ads. Marketers seem to be piggybacking on the video trend there. Too. A 2020 report found that video ad spending is on the rise in banner Gulf Phone Number advertising. Do cross-targeting cross-targeting means promoting your ad on all different devices (mobile devices. Computers. And tablets) instead of focusing on one type.
