The security of your website is of course vital for your business or your community: it directly affects your income or the safety of your visitors. But it also has other consequences. Indeed, search engines increasingly value the security of sites in their ranking algorithms. Thus, a site whose security is failing will see its ranking in the search results decrease dangerously until it even disappears from them. So let’s see what aspects of your site’s security can impact your SEO and how to fix them.
The HTTPS notice
If you look at the URL bar at the top of your computer, you will see HTTP or HTTPS. The S stands for “secure” and signifies that information transmitted between users and the website is secure, as it includes built-in encryption to protect personal information.
Google strongly favors sites with and flags Hong Kong Phone Number List those without a secure tab as “not secure”, which can influence your customers and their buying habits. Indeed, put yourself in the place of an Internet user who visits your site for the first time and sees the mention “unsecured site”: perhaps he will leave immediately, or that he will shorten his visit and will he be confident enough to buy something?
To convert your website to HTTPS, you need to obtain an SSL certificate. This can be done quickly and easily by contacting your website hosting provider. It will only take you a few minutes to have your certificate and install it on your site.
Server security and capacity
Your server must be able to accommodate all your human visitors, but also . They regularly visit your site to discover your new content, evaluate it and index it.
If your server is starting to overwhelm, or have security flaws, it could mean that Google and other search engines can’t crawl your website effectively.
It is therefore vital to always ensure the proper functioning of the server hosting your site, its security and also its capacity.
Google’s blacklist for security reasons
This can happen for several reasons: non-compliance with Google rules, duplicate content, but also for security reasons.
When Google realizes that a site has Gulf Phone Number been infested with malware or suffered massive spam attacks, it does not want to recommend that site to Internet users. Indeed, Google aims to provide a secure and quality user experience. He will therefore carefully avoid having a site that has faults appear at the top of the search results: and he can totally ban it if it presents serious risks for Internet users.