Kotler et al defines content marketing as: “a set of activities related to creating and distributing content that is relevant to consumers’ lives, but also strongly associated with a particular brand.” In other words, it is a marketing strategy used to attract, engage and retain an audience by creating and sharing relevant content on different platforms where the target audience is present. The objective is to be recognized by the audience as a brand, company or person that has authority, credibility and competence through the generation of value from shared content. This content can come in different formats, such as blogs, e-books, videos and social media posts. Content Marketing works as an approach that generates lasting relationships with the public, building trust and credibility.
By sharing useful information for free
The creator attracts customers to the bottom of the funnel, thus leading them to the next steps, from making the sale to the stage where the customer starts to support the product. To achieve these goals, it is necessary to have a well-defined strategy, which involves the creation of relevant and valuable Job Seekers Phone Numbers List content that attracts, engages and generates value for people. This will help create a positive perception of the business, generating more sales and growing the number of customers. Benefits of content marketing Content marketing has become one of the top digital marketing strategies in recent years. But, after all, why is he so successful? One of the main reasons is that content marketing allows businesses to connect with their audience in an authentic and meaningful way.
Rather than simply trying to sell products or services
Companies can provide useful and educational information that helps people solve problems or make decisions. Furthermore, content marketing can help companies establish themselves as authorities in their industry. By creating quality content and sharing it, you can demonstrate your expertise and knowledge, thus gaining the trust of your customers and potential customers. Another reason why content marketing is so important is that it can help brands and businesses improve their online presence. That’s because high-quality content is shared Gt lists on social media and other online channels, which can increase brand visibility and drive more website traffic. And let’s not forget that content marketing is a long-term strategy that can deliver lasting results. While the process of creating and distributing content can take time and effort, content can continue to attract.