The integration of Business Intelligence technologies at all levels of the customer journey allows for a fully integrated marketing approach . Customers have multiple channels at their disposal to learn about a product and interact with a brand. Marketing teams need to understand this customer journey, integrate all the data collected across all channels to design the best interactions that will ultimately drive sales. Business Intelligence enables this. And it is only through it that the customer journey will achieve the best consistency, a unified message and the greatest transparency. 3. Mastery of customer thinking processes â€” Today, a large amount of commercially crucial information finds its sources on social networks and in particular in the conversations initiated by customers around your market, your brand and your products.
Social network analysis gives a good
Overview of the behaviors and thinking processes of your core target: you better understand what touches your customers, what drives them intimately, and above all what makes them come to your site to buy your products. This diagnosis allows you to perfectly control the customer relationship on the emotional register, and therefore to Algeria Phone Number List determine the right communication and promotion mechanisms, the right messages and an optimized allocation of your budgetary resources. A crucial component to strengthen engagement, your campaign strategies and performance monitoring. Reflection-clients.jpg 4. Unified customer knowledge as”.
The strength of Business Intelligence
Is to compile in one place all the data collected on all contact channels with your customers, whether it is the website, social networks or search engines. You then understand who your customers are, where they come from, what messages affect Gulf Phone Number them, engage them and encourage them to buy. By providing the information to analyze why, when, how and where the customer engages, Business Intelligence provides the most strategic decision-making intelligence for marketing teams . Business Intelligence is therefore a strategic tool in terms of planning and performance for any company today. This is a tool that Maarketer offers, via its Marketing and Sales software. To find out more, contact our teams of experts.