Digital marketing is evolving at a rapid pace. Every year we see new approaches, strategies, and marketing channels emerging. A marketing strategy that was in great demand about five years ago is likely not relevant today. Nonetheless, email marketing still maintains its effectiveness in the industry.

Many marketers feared that the rise of social networks and search optimization would spell the end of electronic marketing. In fact, advancements and innovations in marketing and sales have brought about tangible changes in consumer behavior.

Nevertheless, statistics show that by 2022, the number of email users will reach 4.3 billion and this trend will continue.

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By 2025, the number of people using email will increase to 4.6 billion.

This increase is due to new habits of consumers, which is explained by Whatsapp Database statistical data showing that approximately 81% of consumers choose to make purchases via email. Therefore, investing in this area can lead to successful campaigns.

How can you make your email campaigns more effective?
In general, email marketing is not only an inexpensive and effective way to reach potential customers, but it’s also a great way to connect with them through content.

Review your content and remove any outdated or ineffective features. If your content covers topics that are no longer relevant to your business goals or target audience, it should be replaced.

Before You Start a New Email Campaign You Need

Outdated content and broken links can hinder the results of internal and external search engines and give visitors a negative impression of your brand.

2. Rethink your overall goals for the year
If you haven’t already created Gulf Phone Number and distributed content through email campaigns, set a goal for this year. Seek feedback from across your organization to determine how your content creation efforts can best support your sales team this year.

If you’re having trouble writing compelling text, visit student-rated essay review websites. Nearly 59% of consumers say brand emails influence their purchasing decisions.