Data is at the heart of media agencies’ challenges, using it to better target, measure and increase attention. This is a basic trend, which affects all media. Data is at the heart of media agencies’ challenges, using it to better target, measure and increase attention. This is a basic trend, […]
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A good business strategy has by definition an economic objective: that of making a profit for its proper functioning and survival. But to last over time, the economic objective is not enough. A company must have a purpose that surpasses any mercantile project. It must carry a goal that goes beyond it, marked […]
